The Department of Tourism, Government of Karnataka has taken a very good initiative to partner with the southern states and showcase the popularity and potential of their tourist destinations. Apart from the boost it will provide for the tourism sector, the Dakshin Bharat Utsav Conference 2024 will be notable for holding Ministerial/Secretarial Conclaves to plug the discrepancies clogging tourism and make it an ideal combination of business and pleasure. Another value-addition will be the Tourism Investors Meet which will showcase the diverse opportunities available for small and medium businesses to invest in the southern states.The collective goal of the Dakshin Bharat Utsav is to take concrete steps to help increase the contribution of the tourism sector to the respective State’s GDP. My best wishes to the organisers, the stakeholders and the participants